In recent years, Bluetooth devices have been ubiquitous. From a small tag to a building or even a city, Bluetooth is permeating every corner of our lives. According to the latest Bluetooth market news released by the Bluetooth Technology Alliance in 2023, the Bluetooth device market will continue to develop rapidly in the next five years. By 2027, its shipment volume will reach 7.6 billion units, with a compound annual growth rate of 9% over the next five years. The market for Bluetooth technology is showing a booming development trend, especially in single-mode, low-power Bluetooth devices with the fastest development speed.

The report shows that peripheral devices such as smartphones and tablets are driving the rapid growth of single-mode low-power Bluetooth devices. The shipment volume of this device is expected to reach 1.5 billion units in 2023, and the shipment volume of single-mode low-power Bluetooth devices is expected to more than double in the next five years. In addition, if considering both low-power single-mode Bluetooth devices and classic, low-power dual-mode Bluetooth devices, 97% of Bluetooth devices will have Bluetooth low-power technology by 2027. Meanwhile, the shipment volume of Bluetooth peripheral devices is expected to increase to 5.6 billion by 2027.

Nowadays, the smartphone, tablet, and personal computer markets are all slightly weak, but this trend has not affected the market growth of single mode low-power Bluetooth devices. The slowdown in the market growth of peripheral devices such as smartphones and tablets will not have an impact on the growth of the Bluetooth peripheral device market. This is because the technological development of Bluetooth in these devices has become very mature, and the penetration rate has basically reached 100%. The main reason for the slowdown in the growth of these device markets is the extension of product replacement cycles, which will not affect the use of Bluetooth in these products. In the future, peripheral devices will continue to drive the rapid growth of single mode low-power Bluetooth devices.

In addition, Bluetooth technology will continue to maintain a growth trend, and the price of Bluetooth will continue to decline, and its performance will continue to improve. This is because as technology continues to mature, new low-power Bluetooth products will increasingly appear in the market. On the one hand, the demand for low-power Bluetooth products in the market continues to grow; On the other hand, people's understanding of various technologies is becoming increasingly mature.

The report also mentioned that electronic shelf labels (ESL) will also become one of the promising emerging markets for Bluetooth. Electronic Shelf Label (ESL) is a small, battery powered electronic ink display that can be connected to other devices, such as smartphones or tablets, via Bluetooth. Electronic shelf labels will replace paper labels in the future and display product and price information at the edge of the shelves.

In the future, the market demand for ESL devices equipped with Bluetooth technology will continue to expand. It is expected that the shipment volume of Bluetooth ESL devices will reach 334 million units by 2027. Therefore, with the launch of the new Bluetooth standard specification, ESL will also become one of the most promising markets for Bluetooth technology.